Door Hangers, Yard Signs, Flyers & Brochures: 10 Marketing Materials Ideas to Grow Your Local Business

Local businesses require printed materials that identify the company, explain the offer, and direct customers to the next action. Select each product based on location, message length, durability, quantity, and distribution method.

Use this guide to select marketing materials for small business campaigns through Business Card Central.

Quick Product Selection

Marketing material	Primary use	Recommended starting quantity
Business cards	Networking and referrals	250–500
Door hangers	Neighborhood targeting	250–1,000
Yard signs	Job-site and outdoor visibility	5–25 or project quantity
Flyers	Promotions and events	250–1,000
Brochures	Detailed service information	100–500
Car magnets	Mobile branding	1–2 per vehicle
Stickers	Packaging and customer retention	250–1,000
Referral cards	Customer referrals	250–500
Event kits	Local events and markets	Based on attendance
QR campaign sets	Measurable print campaigns	Based on selected product

1. Custom Business Cards for Networking and Referrals

Use custom business cards when customers, vendors, referral partners, or event attendees need your contact information.

Use cases

• Networking events
• Customer appointments
• Sales calls
• Service visits
• Referral exchanges
• Package inserts
• Staff identification

Specifications

Select the standard 2" x 3.5" U.S. size (Recommended) for wallet and holder compatibility. Choose:

• 14 pt. Gloss: High-color designs and photographs
• 14 pt. Uncoated: Writable, low-glare cards
• 100 lb. Matte Cover: Professional, non-reflective finish
• Full Color Front and Back (Recommended): Logo, contact details, service list, and QR code

Keep important content inside the safe area. Use a print-ready PDF with bleed. Test every QR code before submission.

Quantity guidance

Order 250–500 cards for one employee or a new design. Select 1,000–5,000+ bulk business cards when several employees distribute the same card or when cards are included with regular customer orders.

Ordering instructions

1. Open the Business Cards product page.
2. Select size, orientation, stock, print configuration, and quantity.
3. Upload front and back artwork.
4. Review contact information and QR codes.
5. Submit the order and approve the final proof.

For lower-cost requirements, select a simple front-only layout and standard stock for cheap business cards without removing essential contact information.

2. Door Hangers for Neighborhood Campaigns

Use door hangers printing to target specific streets, subdivisions, apartment communities, or commercial districts.

Use cases

• Lawn care and landscaping
• Roofing and exterior services
• Cleaning services
• Pest control
• Home improvement
• Local restaurant promotions
• Real estate services
• Seasonal service offers

Specifications

Select:

• 4.25" x 11" (Recommended)
• 14 pt. Gloss Cover (Recommended)
• Full Color Both Sides
• High Gloss UV Coating for a durable promotional surface
• Bold headline, single offer, phone number, website, and QR code

Place one primary offer on the front. Use the back for service details, operating areas, credentials, terms, or a coupon.

Quantity guidance

Request 250–500 for a limited test area. Select 1,000 or more for neighborhood coverage. Calculate the quantity by counting target homes, then add a small reserve for missed addresses and follow-up distribution.

Ordering instructions

1. Open All Products.
2. Select Door Hangers.
3. Select size, paper thickness, coating, color configuration, and quantity.
4. Upload front and back artwork.
5. Confirm the distribution area and delivery date.
6. Submit the order request.

Check local rules before placing materials on doors or private property.

3. Yard Signs for Job Sites and Outdoor Visibility

Use yard signs printing to identify completed work, promote active projects, or advertise a service near a target neighborhood.

Use cases

• “Another project by” job-site signs
• Real estate listings
• Landscaping projects
• Home improvement services
• Political or community campaigns
• Seasonal service promotions
• Local event directions

Specifications

Select:

• 18" x 24" rectangle (Recommended)
• 6 mm corrugated plastic
• Full Color Both Sides
• High-contrast text
• H-stakes or compatible mounting hardware
• Phone number or short website URL that can be read from a distance

Use a short headline. Do not place detailed paragraphs on outdoor signage.

Quantity guidance

Order based on job sites, intersections, event entrances, or approved display locations. Begin with 5–25 signs for a local service test. Request a quote for larger campaigns and recurring use.

Ordering instructions

1. Select Yard Signs under All Products.
2. Select shape, size, material, color configuration, and quantity.
3. Upload front and back artwork.
4. Add mounting hardware when required.
5. Confirm placement permissions before distribution.
6. Submit the order request.

4. Business Flyers for Promotions and Events

Use business flyer printing for one-off offers, grand openings, seasonal campaigns, events, menus, and local announcements.

Use cases

• Discount campaigns
• Service launches
• Grand openings
• Community events
• Appointment promotions
• Counter displays
• Direct-mail inserts
• Local bulletin boards

Specifications

Select:

• 5.5" x 8.5" (Recommended): General handouts
• 4" x 6" or 5" x 7": Coupons and compact inserts
• 8.5" x 11": Service lists and informational displays
• 100 lb. Gloss Cover (Recommended): Durable promotional flyers
• 100 lb. Matte Cover: Reduced glare and readable text
• Full Color Both Sides (Recommended): Offer on the front; details, map, or terms on the back

Use one primary objective per flyer. Add a visible call to action and a trackable QR code or promotional code.

Quantity guidance

Order 250–500 for initial testing, 1,000–2,500 for neighborhood distribution, and larger quantities for recurring events or multi-location campaigns.

Ordering instructions

1. Select Flyers from All Products.
2. Select size, orientation, paper, print configuration, and quantity.
3. Upload front and back files.
4. Verify phone numbers, prices, dates, and QR codes.
5. Submit the request and approve the proof.

5. Brochures for Detailed Service Information

Use professional brochure printing services when customers need more information than a business card or flyer can provide.

Use cases

• Service menus
• Product catalogs
• Real estate information
• Treatment options
• Company introductions
• Customer welcome packets
• Trade show handouts
• Pricing packages

Specifications

Select:

• 8.5" x 11" (Recommended)
• Tri-fold: Service lists and general company information
• Half-fold: Simple presentations
• Z-fold: Timelines, maps, and sequential instructions
• 100 lb. Gloss Book (Standard Recommended)
• 100 lb. Matte Cover: Low-glare premium presentation

Place the logo and primary offer on the front cover. Use interior panels for services, benefits, pricing, images, and process information. Place phone, website, address, and QR code on the back panel.

Quantity guidance

Order 50–100 for meetings or small events. Select 250–1,000 for storefronts, partner locations, customer packets, and community distribution.

Ordering instructions

1. Select Brochures through All Products.
2. Select size, stock, fold, and quantity.
3. Upload all required panel files.
4. Verify panel order and contact information.
5. Submit the request and approve the final proof.

6. Custom Car Magnets for Mobile Branding

Use custom car magnets to display business information on service vehicles and employee vehicles.

Use cases

• Home-service vehicles
• Delivery vehicles
• Mobile businesses
• Contractor vehicles
• Local event transportation
• Temporary campaign branding

Specifications

Select:

• 30 mil high-energy magnet
• 12" x 18" rectangle (Recommended)
• Horizontal orientation
• Business name, service category, phone number, and website
• High-contrast colors and limited text

Apply magnets only to clean, flat metallic surfaces. Remove and inspect them regularly.

Quantity guidance

Order one set per active vehicle. Purchase one spare set when vehicles operate in demanding outdoor conditions.

Ordering instructions

Open All Products, select Car Magnets, enter the vehicle shape and size, upload artwork, and submit the request. Use Design Services if the vehicle layout requires professional assistance.

7. Custom Stickers for Packaging and Brand Recall

Use custom stickers printing to label packaging, seal bags, identify products, or provide customers with portable brand reminders.

Use cases

• Product packaging
• Takeout bags
• Shipping boxes
• Promotional giveaways
• Equipment labels
• Customer loyalty campaigns

Specifications

Select:

• Premium gloss label stock
• UV coating
• 2" x 3.5" rectangle for logos and contact information
• Circle or square formats for simple brand marks
• Die-cut or standard shape based on the design

Quantity guidance

Order 250–500 for a test run. Select 1,000 or more for regular packaging use.

Ordering instructions

Select Stickers through All Products, choose shape, size, material, finish, and quantity, upload artwork, and submit the order.

8. Referral and Leave-Behind Cards

Use small printed cards to support referrals, appointment reminders, service follow-ups, and customer handoffs.

Use cases

• “Refer a friend” offers
• Appointment reminders
• Service checklists
• Review requests
• Repeat-purchase promotions
• Partner-business exchanges

Specifications

Use a business card format or compact flyer. Include one offer, one redemption instruction, and one tracking code. Select uncoated stock when staff or customers must write on the card.

Quantity guidance

Order 250–500 for a local referral test. Increase to 1,000+ when employees distribute cards during every service visit.

Ordering instructions

Use the Business Cards product page and upload a separate referral design. Do not mix referral cards with standard contact cards in the same design file.

9. Event Marketing Kits

Use a coordinated event kit to create a consistent presentation at farmers’ markets, street fairs, trade shows, school events, and community programs.

Required materials

• Business cards for direct contact exchange
• Flyers for offers and event promotions
• Brochures for detailed services
• Yard signs for directions or outdoor visibility
• Stickers for packages and giveaways

Quantity guidance

Calculate quantities using expected attendance:

• 50–100 attendees: 50–100 cards and flyers
• 250–500 attendees: 250–500 cards and flyers
• 1,000+ attendees: Bulk order with a reserve

Ordering instructions

Select each product from All Products. Use the same logo, colors, typography, phone number, website, and QR destination across every item.

10. QR-Code Campaign Sets

Use QR codes to connect printed materials to booking pages, menus, quote forms, catalogs, and promotional landing pages.

Use cases

• Door hanger booking campaigns
• Flyer coupon redemption
• Brochure service requests
• Business card digital contact pages
• Yard sign quote forms
• Sticker product pages

Specifications

Use a high-contrast QR code on a clear background. Add an instruction such as “Scan to book” or “Scan to request a quote.” Use a dedicated URL or promotional code for each campaign.

Quantity guidance

Match the quantity to the selected product. Start with 250–500 pieces for testing and increase after reviewing scans, calls, bookings, or coupon redemptions.

Ordering instructions

Test every QR code on multiple phones. Verify the destination page, phone number, offer, and expiration date before uploading artwork. Request Design Services when the QR code requires layout adjustment.

Summary and Next Steps

Select the product based on the required message, distribution area, material durability, and quantity.

1. Define the campaign objective.
2. Select the appropriate printed product.
3. Choose size, stock, finish, and quantity.
4. Prepare print-ready artwork or request design assistance.
5. Verify all contact information, dates, URLs, and QR codes.
6. Submit the request through All Products.
7. Confirm the quote and production schedule.
8. Contact Business Card Central if the required specification is not listed.

Use Business Card Central for custom business cards, door hangers, yard signs, flyers, brochures, stickers, car magnets, and other marketing materials for small business campaigns.