Marketing Materials for Salons, Spas & Beauty Businesses: Business Cards, Flyers, Stickers & Door Hangers That Fill Your Chairs

Salons, spas, barbershops, nail studios, lash and brow artists, and mobile beauty professionals require printed materials for five primary functions:

Identify the business.
Explain services and pricing.
Direct customers to booking.
Support rebooking and referrals.
Promote the business in nearby neighborhoods and service areas.

Use a coordinated print system instead of isolated products. Match your logo, colors, fonts, service names, phone number, website, social handles, and booking QR code across every item.

Business Card Central provides custom business cards, flyers, brochures, door hangers, stickers, and other marketing materials for small business.

Select Materials by Marketing Function

Marketing function	Recommended material	Primary use
Professional identification	Custom business cards	Networking, checkout, vendor partnerships
Booking and rebooking	Appointment cards	Record the next visit before the client leaves
Service promotion	Flyers and brochures	Display prices, packages, and limited-time offers
Neighborhood outreach	Door hangers	Promote nearby services, openings, and offers
Product and window branding	Custom stickers	Label products, packaging, windows, and displays
Referral generation	Referral cards	Provide an offer for existing and new clients
Mobile visibility	Custom car magnets	Promote mobile stylists, beauty vans, and service vehicles
Gifting and prepaid services	Gift certificate cards	Sell packages, treatments, and seasonal services

1. Order Custom Business Cards With Booking Information

Use custom business cards as a portable booking tool. Give one card to every new client, referral, vendor, event contact, and local business partner.

Include the following fields:

Business name and logo
Stylist, barber, esthetician, nail artist, or technician name
Primary service
Phone number
Website or booking URL
Social media handle
Business address or service area
Booking QR code
Short call to action

Use a direct QR code label:

“Scan to book”
“Scan for service menu”
“Scan to view availability”
“Scan for new-client offer”

Avoid linking the QR code to a general homepage if the customer must take additional steps. Link directly to the online booking page, service menu, or campaign landing page.

Business Card Central offers several business card sizes, including the standard 2" x 3.5" format, vertical and horizontal orientations, 14 pt. gloss, 14 pt. uncoated, and 100 lb. matte cover stocks. Select full-color printing on both sides when the card must include a booking QR code and service information.

Use cheap business cards only when the material and print quality still meet your requirements. Compare paper stock, finish, color, quantity, and readability before selecting the lowest price.

2. Create Appointment, Referral, and Gift Certificate Cards

Use the same card format for several customer-retention tools. Maintain one visual system while changing the purpose and back-side content.

Appointment Cards

Print appointment cards with space for:

Client name
Service
Provider
Date
Time
Next recommended appointment
Phone number
Booking QR code

Add a rebooking prompt:

“Schedule your next visit before leaving.”

For color services, facials, manicures, lash fills, brow maintenance, and recurring barber services, include a recommended service interval. Examples include “Rebook in 4–6 weeks” or “Schedule your next fill in 2–3 weeks.”

Referral Cards

Create a card that gives the existing client and the referred client a defined offer. Include:

“Refer a friend”
Existing client name or referral code
New-client offer
Expiration date
Terms and exclusions
Booking QR code

Distribute two or three cards after a completed service. Track the code or client name at checkout.

Gift Certificate Cards

Use gift certificate cards for:

Birthdays
Holidays
Bridal services
Spa packages
First appointments
Product bundles
Employee or client appreciation

Include the certificate value, eligible services, expiration date if applicable, redemption instructions, and booking contact information.

3. Use Business Flyer Printing for Offers and Service Menus

Use business flyer printing when the message requires more space than a business card. Select one purpose per flyer.

Recommended flyer campaigns include:

New-client discount
Grand opening
Seasonal facial or spa package
Bridal hair and makeup services
Lash or brow service menu
Nail studio package
Barber membership
Product promotion
Mobile beauty service area
Referral promotion

Use this content structure:

Headline: Identify the offer or service.
Primary visual: Show the service, treatment result, or product.
Offer details: State the price, savings, package contents, or eligibility.
Booking instruction: Add one QR code and one direct action.
Business information: Include phone, address, hours, website, and service area.
Expiration or availability: Add a date, appointment limit, or service restriction.

Business Card Central offers flyer sizes from compact formats to large 11" x 17" options. Select 5.5" x 8.5" for a standard promotional flyer, 4" x 6" for inserts or handouts, and 8.5" x 11" for detailed price lists.

Select 100 lb. gloss cover for a standard promotional piece, 14 pt. uncoated cover for a non-reflective finish, or 100 lb. matte cover for a cleaner service-menu presentation. Order 50, 100, 250, 500, 1,000, or larger quantities according to your distribution plan.

Use brochures when the business offers multiple categories, treatment descriptions, packages, or locations. A tri-fold brochure can organize hair, nails, skin, massage, retail products, and booking instructions in separate panels.

4. Use Door Hangers Printing for Neighborhood Promotions

Door hangers provide direct local exposure for salons, barbershops, spas, and beauty professionals. Use door hangers within a controlled service radius around the business or mobile service area.

Use door hangers for:

Grand openings
Relocations
New service launches
Slow-week promotions
Apartment-community campaigns
Nearby office promotions
Seasonal packages
Mobile beauty service introductions

Include the following:

Large offer headline
Main service or package
Starting price or discount
Address or service radius
Phone number
Business hours
Booking QR code
Expiration date
Terms and conditions

Use one primary offer. Do not place a complete service menu on a door hanger. Move detailed services to a flyer, brochure, or booking page.

Business Card Central lists a 4.25" x 11" door hanger as a recommended size, with 14 pt. gloss cover and full-color printing on both sides. Select a high-gloss UV coating for a stronger promotional finish or a matte aqueous coating for reduced glare.

Follow local distribution rules. Confirm whether door-to-door marketing is permitted in the target neighborhood, apartment community, or municipality.

5. Use Custom Stickers Printing for Windows, Products, and Packaging

Custom stickers printing supports both visibility and customer follow-up.

Use window stickers for:

“Walk-ins welcome”
“Appointments available”
“Book online”
Business hours
Core services
Accepted payment methods
Seasonal promotions

Use product stickers for:

Private-label products
Retail bags
Sample containers
Aftercare kits
Gift packaging
Product recommendations

Use a short message and a clear action. Examples:

“Scan for aftercare instructions.”
“Scan to reorder.”
“Staff pick.”
“Salon exclusive.”
“Book your next visit.”

Business Card Central offers stickers with a 60 lb. gloss label and UV coating. Available shapes include rectangles, circles, ovals, leaf shapes, half circles, and squares. Select rounded corners when the sticker will be handled frequently.

Place window decals at eye level and on the entry door. Place product stickers on clean, dry packaging surfaces. Test QR codes on the actual sticker size before approving the final artwork.

6. Add Custom Car Magnets for Mobile Beauty Professionals

Use custom car magnets for:

Mobile hairstylists
Traveling makeup artists
On-location lash and brow artists
Mobile barbers
Bridal beauty teams
Beauty product delivery services
Salon or spa delivery vehicles

Include only the information drivers can read quickly:

Logo
Business name
Primary service
Phone number
Website or booking URL
Service area
QR code only if it remains large enough to scan

Select high-contrast colors and large type. Do not use a detailed price list on a vehicle magnet.

Business Card Central’s car magnet order information includes 30 mil high-energy magnet material, white color, multiple shapes, and a recommended 12" x 18" rectangle size. Use removable magnets when the vehicle also serves personal or non-business purposes.

Inspect the vehicle surface before installation. Clean and dry the area, apply the magnet flat, and remove it periodically to clean underneath.

7. Build a Rebooking and Referral Workflow

Printed materials work best when staff use them at specific points in the customer process.

At Booking

Send or provide a flyer with the service details, preparation instructions, and location information.

During the Service

Use product stickers, service cards, or aftercare cards to support retail recommendations and future appointments.

At Checkout

Complete the appointment card. Ask the client to select the next appointment date. Provide a referral card and a business card with the booking QR code.

After the Visit

Include a rebooking message with receipts, product orders, or gift certificates. Use a separate QR code for reviews if review collection is part of the follow-up process.

During Slow Periods

Distribute a limited offer through flyers, door hangers, window stickers, and social media. Use a specific expiration date and campaign code so results can be measured.

8. Order in Bulk to Keep Every Station Stocked

Use bulk business cards and marketing materials when the design, phone number, booking URL, and service information are stable.

Create a monthly or quarterly inventory list:

Business cards per provider
Appointment cards at reception
Referral cards at checkout
Flyers at the front desk
Door hangers for neighborhood campaigns
Stickers for products and packaging
Gift certificate cards
Car magnets for mobile vehicles

Separate materials by station, provider, and campaign. Reorder before the remaining quantity reaches one month of expected usage.

Business Card Central supports small and bulk orders, with business card quantities ranging from short runs to large quantities. Use small quantities for a new business, seasonal campaign, or changing phone number. Use bulk business cards for stable branding and regular distribution.

9. Order Your Beauty Business Print Kit

Use this minimum print kit:

Custom business cards for every provider
Appointment cards for every checkout
One new-client offer flyer
One price list flyer or brochure
Referral cards
Gift certificate cards
Window stickers
Product and packaging stickers
Door hangers for local outreach
Custom car magnets for mobile services

Start your order and select the required product, size, paper, quantity, printing method, and artwork option. Upload completed files or request design assistance. Business Card Central provides free design help, fast turnaround, professional-grade materials, competitive pricing on small and bulk orders, and a streamlined online ordering process.

Review every phone number, URL, price, service name, QR code, expiration date, and address before submitting the order.